{"id":275038,"date":"2025-12-18T13:00:06","date_gmt":"2025-12-18T02:00:06","guid":{"rendered":"https:\/\/www.russh.com\/?p=275038"},"modified":"2025-12-18T10:26:09","modified_gmt":"2025-12-17T23:26:09","slug":"maison-vivier-gherardo-felloni-interview","status":"publish","type":"post","link":"https:\/\/www.russh.com\/maison-vivier-gherardo-felloni-interview\/","title":{"rendered":"Inside Maison Vivier \u2013 a whole new world for master French House Roger Vivier"},"content":{"rendered":"

At 98 Rue de l\u2019Universit\u00e9, in the heart of Saint-Germain-des-Pr\u00e9s, Roger Vivier<\/a> opens Maison Vivier \u2013 an 18th-century h\u00f4tel particulier restored as the Maison\u2019s new Parisian residence. Conceived as a cultural and creative home, the space brings together heritage, imagination, and contemporary design, housing the brand\u2019s salons, studio, and archives under one roof. More than a headquarters, Maison Vivier is an invitation into the inner world of the Maison and the vision of Creative Director Gherardo Felloni.<\/p>\n

\u201cThere was an immediate sense of dialogue,\u201d Felloni says of first entering the building. \u201cBetween the light filtering down the grand staircase, the quiet presence of its architecture, and the imagination of what could unfold here.\u201d What became clear almost instantly was that this would not simply be a place to work. \u201cIt could become a living narrative, a place where creativity, heritage, and emotion coexist.\u201d<\/p>\n

The h\u00f4tel particulier\u2019s rare balance of intimacy and grandeur shaped that vision. Felloni saw the possibility for everything that defines the Maison to exist together \u2013 the studio, the salons, the archive, and the exchanges between disciplines that animate the brand. \u201cWhat felt possible,\u201d he reflects, \u201cwas a home where ideas could grow freely yet remain deeply rooted.\u201d<\/p>\n

Place, too, plays a defining role. Located in Saint-Germain-des-Pr\u00e9s, a neighbourhood historically shaped by literary salons, artists, editors, poets, and designers, Maison Vivier marks a return to a part of Paris intimately tied to the founder himself. Roger Vivier once lived nearby; the Left Bank formed part of his daily landscape. \u201cReturning here is not just symbolic,\u201d Felloni says. \u201cIt is almost biographical.\u201d<\/p>\n

The building\u2019s cultural layers helped him imagine Maison Vivier as a space for exchange, imagination, and joie de vivre. \u201cParisian culture thrives on conversation,\u201d he explains. \u201cBetween disciplines, eras, and personalities. Maison Vivier should represent exactly that \u2013 grace and wit, where craftsmanship becomes emotion, and where the legacy of one of Paris\u2019s most visionary designers continues to inspire contemporary culture.\u201d<\/p>\n

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Your studio, the archives, and the salons now exist together. How does this proximity to Roger Vivier\u2019s original creations influence your creative process?<\/strong><\/p>\n

\u201cBeing so close to the archive changes the rhythm of creation. Some days I open a box and find something simple: a detail, a line, a shape that suddenly sparks a direction. It reminds me how ideas often begin quietly, almost casually, before they reveal their full meaning.<\/p>\n

\u201cThis proximity also makes me feel the immediacy of Vivier\u2019s own process. He worked with extraordinary spontaneity. If he noticed a small object \u2013 a thorn, a curve, a piece of metal \u2013 he could transform it instantly into the starting point for a new heel. That directness, that ability to turn an encounter into invention, is something I feel very strongly here.<\/p>\n

\u201cWith the salons and the archive just steps from the studio, the dialogue becomes constant. Past and present respond to each other in real time. It encourages a way of designing that is more fluid and intuitive, but always anchored in precision, craft, and Parisian grace.\u201d<\/p>\n\n

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