Below, we break down the destinations backed by the strongest data signals for 2026 to bring you a list of the year\u2019s most sought-after escapes.<\/p>\n
<\/p>\n
1. Portugal<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/portugal.jpg\")
Photograph by Nick Karvounis, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
According to Booking.com data, Portugal showed higher year-over-year flight searches every month in 2025. Despite it’s meagre size, the country is steeped in history, nature, food and culture. Think mountain trails, historic architecture, wineries and plenty of sandy beaches.<\/p>\n
Where to travel:<\/h3>\n\n- Lisbon (the country’s capital, and arguably its most popular destination)<\/li>\n
- Porto (visit the Ribeira district and Dom Lu\u00eds I Bridge for iconic views of the Douro River)<\/li>\n
- Algarve<\/a> (picturesque beaches, golf resorts, fishing villages on low cliffs overlooking sandy coves)<\/li>\n<\/ul>\n
<\/p>\n
2. Vietnam<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/vietnam.jpg\")
Photograph by Andreea Popa, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Vietnam has been extremely popular for travel<\/a> in 2025, breaking records and set to welcome 22 million tourists by the end of this year (according to data from the General Statistics Office). We’re predicting this trend will continue into 2026, especially due to the country’s political stability and a weakening dollar-to-dong exchange.<\/p>\nWhere to travel:<\/h3>\n\n- Sapa (for terraced rice paddies)<\/li>\n
- Hoi An (a charming riverside town)<\/li>\n
- Ha Long Bay (the stunning natural wonder of the world).<\/li>\n<\/ul>\n
<\/h2>\n3. The Dolomites, Italy<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/dolomites.jpg\")
Photography by Stefano Bazzoli, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
If you’re looking for mountain air, the Dolomites are the way to go in 2026. UNESCO declared the mountain range in northeast Italy a World Heritage Site ten years ago, and they’re set to host the 2026 Winter Olympic Games in February. In 2024, Pinterest predicted the Dolomites would be big in 2025 (up by 45%), and we see this only getting bigger.<\/p>\n
Where to travel:<\/h3>\n\n- Lago di Braies (for the famous emerald lake, best visited very early to avoid crowds)<\/li>\n
- Val di Funes (known for its charming Santa Maddalena church and views of the Geisler peaks\/Odle Group)<\/li>\n
- Tre Cime di Lavaredo (the iconic three peaks with famous hiking trails).<\/li>\n<\/ul>\n
<\/p>\n
4. Scotland<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/scotland.jpg\")
Photograph by Connor Mollison, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Scotland is set to have a major year in 2026, with the long-awaited opening of the Inverness Castle Experience and the Commonwealth Games in Glasgow. It’s got something for everyone: diverse landscapes (Highlands, lochs, islands); rich history (castles, ancient sites); and unique culture (whisky, bagpipes, kilts, and festivals like Hogmanay).<\/p>\n
Where to travel:<\/h3>\n\n- Glasgow (the country’s capital, and host of the Commonwealth Games)<\/li>\n
- Edinburgh (home of the legendary Fringe festival)<\/li>\n
- Isle of Skye (full of rugged landscapes, picturesque fishing villages and medieval castles).<\/li>\n<\/ul>\n
<\/p>\n
5.\u00a0Peru<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/peru.jpg\")
Photograph by Wells Baum, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Peru continues to surge in popularity as travellers seek out meaningful, nature-rich experiences in 2026. From ancient civilisations to world-class cuisine, the country offers a rare blend of history, biodiversity and adventure. With improved infrastructure and a renewed focus on sustainable tourism, Peru is more accessible than ever \u2014 without losing its sense of mystery.<\/p>\n
Where to travel:<\/h3>\n\n- Cusco (the former capital of the Inca Empire and gateway to the Sacred Valley)<\/li>\n
- Machu Picchu (the iconic mountaintop citadel and one of the New Seven Wonders of the World)<\/li>\n
- Lima (a culinary capital known for its coastal views, colonial architecture and booming food scene)<\/li>\n<\/ul>\n
<\/p>\n
6. South Korea<\/h2>\n![\"\"](\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/12\/south-korea.jpg\")
Photograph by Shawn, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
South Korea remains a cultural powerhouse heading into 2026, driven by the global influence of K-pop, K-dramas and Korean beauty<\/a>. Beyond pop culture, travellers are increasingly drawn to its seamless blend of ultra-modern cities, ancient temples and scenic countryside. With excellent transport, cutting-edge fashion and one of the world\u2019s most exciting food scenes, South Korea delivers on every level.<\/p>\nWhere to travel:<\/h3>\n\n- Seoul (a dynamic mega-city of palaces, street food, shopping and nightlife)<\/li>\n
- Busan (a laid-back port city known for beaches, seafood and coastal temples)<\/li>\n
- Jeju Island (a subtropical escape famous for lava tubes, waterfalls and coastal hikes).<\/li>\n<\/ul>\n
<\/p>\n\n
Why is it popular?<\/h3>\n
According to Booking.com data, Portugal showed higher year-over-year flight searches every month in 2025. Despite it’s meagre size, the country is steeped in history, nature, food and culture. Think mountain trails, historic architecture, wineries and plenty of sandy beaches.<\/p>\n
Where to travel:<\/h3>\n\n- Lisbon (the country’s capital, and arguably its most popular destination)<\/li>\n
- Porto (visit the Ribeira district and Dom Lu\u00eds I Bridge for iconic views of the Douro River)<\/li>\n
- Algarve<\/a> (picturesque beaches, golf resorts, fishing villages on low cliffs overlooking sandy coves)<\/li>\n<\/ul>\n
<\/p>\n
2. Vietnam<\/h2>\nPhotograph by Andreea Popa, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Vietnam has been extremely popular for travel<\/a> in 2025, breaking records and set to welcome 22 million tourists by the end of this year (according to data from the General Statistics Office). We’re predicting this trend will continue into 2026, especially due to the country’s political stability and a weakening dollar-to-dong exchange.<\/p>\nWhere to travel:<\/h3>\n\n- Sapa (for terraced rice paddies)<\/li>\n
- Hoi An (a charming riverside town)<\/li>\n
- Ha Long Bay (the stunning natural wonder of the world).<\/li>\n<\/ul>\n
<\/h2>\n3. The Dolomites, Italy<\/h2>\nPhotography by Stefano Bazzoli, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
If you’re looking for mountain air, the Dolomites are the way to go in 2026. UNESCO declared the mountain range in northeast Italy a World Heritage Site ten years ago, and they’re set to host the 2026 Winter Olympic Games in February. In 2024, Pinterest predicted the Dolomites would be big in 2025 (up by 45%), and we see this only getting bigger.<\/p>\n
Where to travel:<\/h3>\n\n- Lago di Braies (for the famous emerald lake, best visited very early to avoid crowds)<\/li>\n
- Val di Funes (known for its charming Santa Maddalena church and views of the Geisler peaks\/Odle Group)<\/li>\n
- Tre Cime di Lavaredo (the iconic three peaks with famous hiking trails).<\/li>\n<\/ul>\n
<\/p>\n
4. Scotland<\/h2>\nPhotograph by Connor Mollison, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Scotland is set to have a major year in 2026, with the long-awaited opening of the Inverness Castle Experience and the Commonwealth Games in Glasgow. It’s got something for everyone: diverse landscapes (Highlands, lochs, islands); rich history (castles, ancient sites); and unique culture (whisky, bagpipes, kilts, and festivals like Hogmanay).<\/p>\n
Where to travel:<\/h3>\n\n- Glasgow (the country’s capital, and host of the Commonwealth Games)<\/li>\n
- Edinburgh (home of the legendary Fringe festival)<\/li>\n
- Isle of Skye (full of rugged landscapes, picturesque fishing villages and medieval castles).<\/li>\n<\/ul>\n
<\/p>\n
5.\u00a0Peru<\/h2>\nPhotograph by Wells Baum, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Peru continues to surge in popularity as travellers seek out meaningful, nature-rich experiences in 2026. From ancient civilisations to world-class cuisine, the country offers a rare blend of history, biodiversity and adventure. With improved infrastructure and a renewed focus on sustainable tourism, Peru is more accessible than ever \u2014 without losing its sense of mystery.<\/p>\n
Where to travel:<\/h3>\n\n- Cusco (the former capital of the Inca Empire and gateway to the Sacred Valley)<\/li>\n
- Machu Picchu (the iconic mountaintop citadel and one of the New Seven Wonders of the World)<\/li>\n
- Lima (a culinary capital known for its coastal views, colonial architecture and booming food scene)<\/li>\n<\/ul>\n
<\/p>\n
6. South Korea<\/h2>\nPhotograph by Shawn, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
South Korea remains a cultural powerhouse heading into 2026, driven by the global influence of K-pop, K-dramas and Korean beauty<\/a>. Beyond pop culture, travellers are increasingly drawn to its seamless blend of ultra-modern cities, ancient temples and scenic countryside. With excellent transport, cutting-edge fashion and one of the world\u2019s most exciting food scenes, South Korea delivers on every level.<\/p>\nWhere to travel:<\/h3>\n\n- Seoul (a dynamic mega-city of palaces, street food, shopping and nightlife)<\/li>\n
- Busan (a laid-back port city known for beaches, seafood and coastal temples)<\/li>\n
- Jeju Island (a subtropical escape famous for lava tubes, waterfalls and coastal hikes).<\/li>\n<\/ul>\n
<\/p>\n\n
<\/p>\n
2. Vietnam<\/h2>\nPhotograph by Andreea Popa, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Vietnam has been extremely popular for travel<\/a> in 2025, breaking records and set to welcome 22 million tourists by the end of this year (according to data from the General Statistics Office). We’re predicting this trend will continue into 2026, especially due to the country’s political stability and a weakening dollar-to-dong exchange.<\/p>\nWhere to travel:<\/h3>\n\n- Sapa (for terraced rice paddies)<\/li>\n
- Hoi An (a charming riverside town)<\/li>\n
- Ha Long Bay (the stunning natural wonder of the world).<\/li>\n<\/ul>\n
<\/h2>\n3. The Dolomites, Italy<\/h2>\nPhotography by Stefano Bazzoli, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
If you’re looking for mountain air, the Dolomites are the way to go in 2026. UNESCO declared the mountain range in northeast Italy a World Heritage Site ten years ago, and they’re set to host the 2026 Winter Olympic Games in February. In 2024, Pinterest predicted the Dolomites would be big in 2025 (up by 45%), and we see this only getting bigger.<\/p>\n
Where to travel:<\/h3>\n\n- Lago di Braies (for the famous emerald lake, best visited very early to avoid crowds)<\/li>\n
- Val di Funes (known for its charming Santa Maddalena church and views of the Geisler peaks\/Odle Group)<\/li>\n
- Tre Cime di Lavaredo (the iconic three peaks with famous hiking trails).<\/li>\n<\/ul>\n
<\/p>\n
4. Scotland<\/h2>\nPhotograph by Connor Mollison, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Scotland is set to have a major year in 2026, with the long-awaited opening of the Inverness Castle Experience and the Commonwealth Games in Glasgow. It’s got something for everyone: diverse landscapes (Highlands, lochs, islands); rich history (castles, ancient sites); and unique culture (whisky, bagpipes, kilts, and festivals like Hogmanay).<\/p>\n
Where to travel:<\/h3>\n\n- Glasgow (the country’s capital, and host of the Commonwealth Games)<\/li>\n
- Edinburgh (home of the legendary Fringe festival)<\/li>\n
- Isle of Skye (full of rugged landscapes, picturesque fishing villages and medieval castles).<\/li>\n<\/ul>\n
<\/p>\n
5.\u00a0Peru<\/h2>\nPhotograph by Wells Baum, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
Peru continues to surge in popularity as travellers seek out meaningful, nature-rich experiences in 2026. From ancient civilisations to world-class cuisine, the country offers a rare blend of history, biodiversity and adventure. With improved infrastructure and a renewed focus on sustainable tourism, Peru is more accessible than ever \u2014 without losing its sense of mystery.<\/p>\n
Where to travel:<\/h3>\n\n- Cusco (the former capital of the Inca Empire and gateway to the Sacred Valley)<\/li>\n
- Machu Picchu (the iconic mountaintop citadel and one of the New Seven Wonders of the World)<\/li>\n
- Lima (a culinary capital known for its coastal views, colonial architecture and booming food scene)<\/li>\n<\/ul>\n
<\/p>\n
6. South Korea<\/h2>\nPhotograph by Shawn, via Unsplash<\/figcaption><\/figure>\nWhy is it popular?<\/h3>\n
South Korea remains a cultural powerhouse heading into 2026, driven by the global influence of K-pop, K-dramas and Korean beauty<\/a>. Beyond pop culture, travellers are increasingly drawn to its seamless blend of ultra-modern cities, ancient temples and scenic countryside. With excellent transport, cutting-edge fashion and one of the world\u2019s most exciting food scenes, South Korea delivers on every level.<\/p>\nWhere to travel:<\/h3>\n\n- Seoul (a dynamic mega-city of palaces, street food, shopping and nightlife)<\/li>\n
- Busan (a laid-back port city known for beaches, seafood and coastal temples)<\/li>\n
- Jeju Island (a subtropical escape famous for lava tubes, waterfalls and coastal hikes).<\/li>\n<\/ul>\n
<\/p>\n\n
Why is it popular?<\/h3>\n
Vietnam has been extremely popular for travel<\/a> in 2025, breaking records and set to welcome 22 million tourists by the end of this year (according to data from the General Statistics Office). We’re predicting this trend will continue into 2026, especially due to the country’s political stability and a weakening dollar-to-dong exchange.<\/p>\n If you’re looking for mountain air, the Dolomites are the way to go in 2026. UNESCO declared the mountain range in northeast Italy a World Heritage Site ten years ago, and they’re set to host the 2026 Winter Olympic Games in February. In 2024, Pinterest predicted the Dolomites would be big in 2025 (up by 45%), and we see this only getting bigger.<\/p>\n <\/p>\n Scotland is set to have a major year in 2026, with the long-awaited opening of the Inverness Castle Experience and the Commonwealth Games in Glasgow. It’s got something for everyone: diverse landscapes (Highlands, lochs, islands); rich history (castles, ancient sites); and unique culture (whisky, bagpipes, kilts, and festivals like Hogmanay).<\/p>\n <\/p>\n Peru continues to surge in popularity as travellers seek out meaningful, nature-rich experiences in 2026. From ancient civilisations to world-class cuisine, the country offers a rare blend of history, biodiversity and adventure. With improved infrastructure and a renewed focus on sustainable tourism, Peru is more accessible than ever \u2014 without losing its sense of mystery.<\/p>\n <\/p>\n South Korea remains a cultural powerhouse heading into 2026, driven by the global influence of K-pop, K-dramas and Korean beauty<\/a>. Beyond pop culture, travellers are increasingly drawn to its seamless blend of ultra-modern cities, ancient temples and scenic countryside. With excellent transport, cutting-edge fashion and one of the world\u2019s most exciting food scenes, South Korea delivers on every level.<\/p>\n <\/p>\n\nWhere to travel:<\/h3>\n
\n
<\/h2>\n
3. The Dolomites, Italy<\/h2>\n
Why is it popular?<\/h3>\n
Where to travel:<\/h3>\n
\n
4. Scotland<\/h2>\n
Why is it popular?<\/h3>\n
Where to travel:<\/h3>\n
\n
5.\u00a0Peru<\/h2>\n
Why is it popular?<\/h3>\n
Where to travel:<\/h3>\n
\n
6. South Korea<\/h2>\n
Why is it popular?<\/h3>\n
Where to travel:<\/h3>\n
\n