{"id":272866,"date":"2025-12-02T11:15:14","date_gmt":"2025-12-02T00:15:14","guid":{"rendered":"https:\/\/www.russh.com\/?p=272866"},"modified":"2025-12-02T11:05:06","modified_gmt":"2025-12-02T00:05:06","slug":"070-shake-style","status":"publish","type":"post","link":"https:\/\/www.russh.com\/070-shake-style\/","title":{"rendered":"Tracing the fashion evolution of musician and newly-minted Dior Ambassador 070 Shake"},"content":{"rendered":"

When Dior announced that 070 Shake would be its newest brand ambassador (alongside Mia Goth<\/a>, Greta Lee<\/a> and Mikey Madison<\/a>), it felt less like a surprising pivot and more like the natural canonisation of an artist whose style has long resisted convention. Dior praised her \u201cinstinctive creativity, authenticity and energy,\u201d but anyone who has followed Shake\u2019s fashion evolution knows she\u2019s been cultivating that magnetic visual language for years.<\/p>\n

Shake\u2019s relationship to clothes has always been rooted in instinct rather than performance. In her 2018 Vogue<\/em> interview with Rachel Hahn, she explained her earliest approach to fashion as almost anti-fashion: \u201cWe never really had to dress up for anything or look fancy, so it was always just street style\u2026 We\u2019ve always been very free with the way we dress.\u201d Growing up thrifting in New Jersey, she developed a palette defined not by trends but by what felt real in the moment. That\u2019s how the now-signature \u201cdog chain\u201d entered her lexicon \u2013 she told Hahn, \u201cI always have to have this on me somewhere.\u201d<\/p>\n

Across her career, that free-form sensibility has shape-shifted into something more intentional but just as unfiltered. By 2025, during an Interview Magazine<\/em> conversation with Mekala Rajagopal, Shake described her evolving visual identity: \u201cOn stage, I like to do more of a magician vibe, very magnificent,\u201d adding that the folk-inspired nature of her album Petrichor<\/em><\/a> had bled into her aesthetic choices. She pointed to Parisian architecture as inspiration, joking, \u201cYou can tell by my outfit\u2026 I\u2019m on my farmer\u2019s South of France<\/a> shit.\u201d<\/p>\n

Despite fashion houses now courting her \u2013 Loewe tapped her twice in 2024, and she’s a frequent wearer of Chrome Hearts \u2013 Shake remains disarmingly uninterested in the spectacle of style for its own sake. Her wardrobe reflects refusal as much as curation. She told Highsnobiety<\/em>\u2019s Chris Erik Thomas that clothing is simply \u201ca way to speak without saying anything,\u201d a visual extension of her otherwise guarded interior life.<\/p>\n

That ethos makes her Dior ambassadorship particularly compelling. She\u2019s an artist who approaches fashion with both detachment and clarity, someone for whom silhouettes are less costume than communication. Her looks oscillate between androgynous tailoring, oversized jackets, punkish references, and the occasional theatrical flourish. It\u2019s that duality \u2013 unbothered yet meticulous, grounded yet otherworldly \u2013 that designers love (Jonathan Anderson’s clearly into it<\/a>) and fans connect with.<\/p>\n

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