{"id":272721,"date":"2025-12-01T08:06:20","date_gmt":"2025-11-30T21:06:20","guid":{"rendered":"https:\/\/www.russh.com\/?p=272721"},"modified":"2025-12-02T09:56:42","modified_gmt":"2025-12-01T22:56:42","slug":"asap-rocky-chanel-ambassador","status":"publish","type":"post","link":"https:\/\/www.russh.com\/asap-rocky-chanel-ambassador\/","title":{"rendered":"A$AP Rocky is CHANEL’s newest ambassador"},"content":{"rendered":"

CHANEL has announced A$AP Rocky<\/a> as its newest House Ambassador, marking one of the first major appointments of the brand\u2019s new era under artistic director Matthieu Blazy.<\/p>\n

Known for his influence across music, film and fashion, Rocky has become a consistent presence in the luxury space. His career spans five albums, a growing list of film credits, and a reputation for bringing originality to everything he does. This mix of creativity and cross-disciplinary work is part of what makes him a natural fit for Blazy\u2019s vision<\/a>.<\/p>\n

In a statement, Rocky shared his admiration for the house\u2019s new direction. \u201cMatthieu\u2019s imagination is pushing fashion forward. His designs feel both sensitive and strong \u2014 grounded in reality but inviting you to wonder. I\u2019m so excited to see him at CHANEL.\u201d<\/p>\n

Blazy returned the favour, describing Rocky as \u201can incredible artist who puts his heart and soul into every project he\u2019s involved in\u201d and someone who brings \u201ckindness\u201d and authenticity to his work. \u201cWe are thrilled to welcome him to CHANEL,\u201d he said.<\/p>\n

Rocky has already begun to appear within this new visual language. In late October, he was spotted in New York filming a CHANEL project alongside longtime house muse Margaret Qualley hinting at the kind of storytelling Blazy is building. We’ve now got a glimpse of exactly what that vision looks like, with the short film, directed by Michel Gondry, now here.<\/p>\n

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A post shared by CHANEL (@chanelofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n