You’ve probably seen it on TikTok. The gold facial, where 24 carat gold leaf is literally applied to the face and then massaged into the skin. It’s probably one of the most lavishly seductive beauty trends of the moment. But is there actually a method to the madness? Does gold actually have benefits for your skin?<\/p>\n
Like most trends, this one is cyclical. Using gold in skincare is not a new invention. In ancient Egypt, gold masks where long used as a complexion remedy. It was an apparent favourite of Cleopatra<\/a>. There’s also evidence to show that gold was used in ancient China to treat scarring and skin ulcers<\/a>. It’s now reemerged as a trend in Western society as Western science has shown that gold does actually have some strong skincare benefits. In particular, its ability to increase the absorption of other active ingredients into the deeper layers of the skin.<\/p>\n “The science is encouraging,” says Vanessa Gray Lyndon<\/a>, Founder Vanessa Megan Skincare. As an organic and natural skincare brand, Vanessa Megan Skincare has turned to natural ingredients like gold<\/a> for its topical benefits.<\/span><\/p>\n “There\u2019s also ongoing research into gold nanoparticles helping carry ingredients deeper and calm the skin, with the usual caveat that size, coating and proper cosmeticgrade sourcing really matter,” she said.<\/p>\n Below, Gray dives into gold’s application in skincare. How is compares to other active ingredients and exactly why it’s slowly becoming such a favourite ingredient across cosmetic formulations.<\/p>\n <\/p>\n Gold\u2019s beauty story started with symbolism and spectacle\u2014think Cleopatra myths, Edoperiod rituals and European courts using gold foils and balms for glow and \u201cpreservation.\u201d It was more ritual than science back then.<\/p>\n Today, it shows up in two main ways: as pure 24k leaf or flakes you press over a serum for instant radiance and a soothing, inert finish, and as colloidal or nanosized gold mixed into serums and creams<\/a>. The modern take is practical as well as pretty\u2014gold is stable, plays nicely with other actives, and gives that softfocus glow. There\u2019s also ongoing research into gold nanoparticles helping carry ingredients deeper and calm the skin, with the usual caveat that size, coating and proper cosmeticgrade sourcing really matter.<\/p>\n <\/p>\n <\/p>\nGold has been used in beauty rituals for centuries. How it first became associated with skincare?<\/h3>\n
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