{"id":266055,"date":"2025-10-21T15:21:28","date_gmt":"2025-10-21T04:21:28","guid":{"rendered":"https:\/\/www.russh.com\/?p=266055"},"modified":"2025-10-29T11:59:16","modified_gmt":"2025-10-29T00:59:16","slug":"gucci-rave-revel-issue-shoot","status":"publish","type":"post","link":"https:\/\/www.russh.com\/gucci-rave-revel-issue-shoot\/","title":{"rendered":"Gucci collides with the electric urgency of now in our ‘Rave & Revel’ issue"},"content":{"rendered":"

For our September Rave & Revel<\/em> issue, garment becomes both tableau and testament. An orchestration of energy and elegance, this is where Gucci\u2019s vocabulary of heritage collides with the electric urgency of now. Each image is a stanza; each look, a line that adds to the poem of legacy reimagined.<\/p>\n

Modelled by Sophie Scott, and lensed by Sly Morikawa<\/a>, the Softbit shoulder bag anchors the narrative, its gleaming hardware a translation of equestrian roots into modern architecture. Worn against tailored jumpsuits and cinched belts, it is less accessory than emblem \u2013 a signal that Gucci\u2019s spirit has always been defined by precision and command.<\/p>\n

The GG Marmont, a creation steeped in the seventies, carries its quilted arcs with sculptural force. Its double G, both archive and icon, transforms in the frame into a refrain of excess and glamour. The Giglio tote towers in scale, a study in structure, while the Beatrix shoulder bag and Staffa necklace conjure the grandeur of history \u2013 their very names recalling dynasties and courts, now refracted through the prism of modern rebellion.<\/p>\n

The Siena shoulder bag speaks with restraint, its lines pared back yet charged with intention, offering a counterpoint to the exuberant play of tights, leather, and layered silhouettes. And the Horsebit 1955<\/a> \u2013 eternal, elemental \u2013 stands as a motif of continuity, its double ring and bar design an unbroken thread pulled from the archive into the present moment.<\/p>\n

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Left: GUCCI jumpsuit, shoes, belt and Softbit shoulder bag. Right: GUCCI jumpsuit, belt and Softbit shoulder bag.<\/figcaption><\/figure>\n

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GUCCI cardigan, shirt, skirt, tights, shoes and GG Marmont bag.<\/figcaption><\/figure>\n

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Left: GUCCI Giglio large tote bag. Right: GUCCI shirt, trousers, Beatrix large shoulder bag and Staffa necklace.<\/figcaption><\/figure>\n

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Left: GUCCI top, skirt, tights, shoes, GG Marmont clutch, scarf and watch. Right: GUCCI jacket, top, skirt, tights, shoes and Siena shoulder bag.<\/figcaption><\/figure>\n

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Left: GUCCI jacket, skirt, tights, shoes, Beatrix large shoulder bag and watch. Right: GUCCI jacket and scarf.<\/figcaption><\/figure>\n

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Experience the\u00a0Rave & Revel<\/em>\u00a0issue in its entirety this September, available on newsstands from Monday 8 September 2025, and\u00a0through our online shop<\/a>.\u00a0Find a stockist near you<\/a>.<\/p>\n

PHOTOGRAPHY Sly Morikawa @ Stone Street Agency<\/small><\/p>\n

FASHION Hannah Cooper<\/small><\/p>\n

MODEL Sophie Scott @ Priscillas<\/small><\/p>\n

HAIR AND MAKEUP Chelsea Johnson<\/small><\/p>\n

PHOTOGRAPHER’S ASSISTANT Holly Blanshard<\/small><\/p>\n

STYLIST’S ASSISTANT Koby Dulac-Daley<\/small><\/p>\n

CREATIVE STUDIO & CAMPAIGNS MANAGER Olivia Repaci<\/small><\/p>\n

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