{"id":262577,"date":"2025-09-10T15:00:28","date_gmt":"2025-09-10T05:00:28","guid":{"rendered":"https:\/\/www.russh.com\/?p=262577"},"modified":"2025-09-17T15:24:28","modified_gmt":"2025-09-17T05:24:28","slug":"brands-like-phlur","status":"publish","type":"post","link":"https:\/\/www.russh.com\/brands-like-phlur\/","title":{"rendered":"9 perfume brands that have the same magnetic power as Phlur"},"content":{"rendered":"

We’re living in the era of fragrance<\/a>. Right now, deciding on the way we smell is just as intentional as the bag we carry, or the sunglasses we wear (also, cheaper \u2013 think the lipstick index, but for fragrance). What’s more, scent is invisible \u2013 it fills the space between two people. What could be more special than that?<\/p>\n

One indie perfume house playing in this space is Phlur<\/a>. It belongs to Chriselle Lim, an influencer turned beauty entrepreneur who has single-handedly created several cult scents based on poignant moments in her life. Take Father Figure, a gender-neutral perfume that came off the back of her divorce, where she suddenly had to be both parents at once. Phlur is also known right now for owning the gourmand category \u2013 sweet, syrupy, food-adjacent smells like Heavy Cream<\/a> (marshmallow, mousse, vanilla cream) or Strawberry Letter<\/a> (red berries, apple blossom). The brand just launched at Mecca, but much of it is currently sold out… You might also be an existing brand fan, but want to expand your repertoire, and so we’ve rounded up some of the best brands like Phlur. Different, but equally disarming.<\/p>\n

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BORNTOSTANDOUT<\/a><\/h3>\n
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A post shared by MECCA (@meccabeauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n