{"id":261437,"date":"2025-09-23T17:30:17","date_gmt":"2025-09-23T07:30:17","guid":{"rendered":"https:\/\/www.russh.com\/?p=261437"},"modified":"2025-10-14T11:54:29","modified_gmt":"2025-10-14T00:54:29","slug":"audemars-piguet-cross-collection","status":"publish","type":"post","link":"https:\/\/www.russh.com\/audemars-piguet-cross-collection\/","title":{"rendered":"Audemars Piguet is still redefining timepieces for a new era 150 years later"},"content":{"rendered":"

In partnership with Audemars Piguet<\/em><\/p>\n

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Some brands mark anniversaries with a retrospective glance. Audemars Piguet prefers to look forward \u2013 redefining the codes of watchmaking while celebrating a century and a half of savoir-faire. The Manufacture\u2019s novelties highlight just that, spotlighting not only its history of technical brilliance, but its ability to design for a new generation of watch lovers.<\/p>\n

These new timepieces mark a turning point. Long before the industry began to acknowledge female collectors, Audemars Piguet was quietly crafting timepieces that spoke to them in their own language. From jewellery-inspired designs in the early 20th century to bold complications scaled for smaller wrists, the Manufacture has always understood that women seek more than surface-level beauty \u2013 they desire substance, sophistication, and design that reflects individuality.<\/p>\n

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The Code 11.59 by Audemars Piguet and Royal Oak collections enriched<\/h3>\n

This philosophy is evident in the two collections at the heart of the campaign. Code 11.59 by Audemars Piguet is the modern classic in the making. Its interplay of curves and lines, the open-worked lugs and the architectural case feel like an exploration of identity in motion. Designed to be versatile, it\u2019s a watch that adapts to personality rather than prescribes it.<\/p>\n

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On the other hand, the Royal Oak stands as one of watchmaking\u2019s most recognisable icons. Blending sportiness and refinement, its design codes feature an infamous octagonal bezel and an integrated bracelet lending endless plays of light. Offering the magic of complications in a compact 38 mm case diameter, these timepieces introduce a new generation of mechanical wristwatches designed with comfort and sophistication in mind. For women, it\u2019s an invitation to engage with the mechanical heart of watchmaking, without compromise.
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At its core, the new collection highlights Audemars Piguet\u2019s dual strength: technical mastery and visionary design. Each timepiece is meticulously hand-finished, every bevel polished by artisans whose craft has been passed down for generations. Yet the watches themselves are anything but relics. They are living objects \u2013 designed to accompany life\u2019s defining moments, to be worn unapologetically, and passed on to the next generation.<\/p>\n

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The female archetypes captured in this campaign resonate with their timepiece. The sophisticated extrovert who expresses herself through fashion. The altruistic trendsetter drawn to emotional connection. The leader who wears her watch as a marker of independence and success. Audemars Piguet doesn\u2019t reduce these women to stereotypes \u2013 instead, it offers them the tools to write their own stories in time.<\/p>\n

Audemars Piguet\u2019s 150th anniversary isn\u2019t only about heritage; it\u2019s about moving forward. An honouring that recognises that timepieces are a perpetuation of tradition, heritage, and vision \u2013\u00a0reflections of our choices, values, and passions. In celebrating its past, the Manufacture is signalling a future where women\u2019s watches are not an afterthought, but a canvas for artistry, innovation, and self-expression.<\/p>\n

Time, as Audemars Piguet reminds us, is lived. And for 150 years, it has been crafting the pieces that help us live it beautifully.<\/p>\n

Discover the Audemars Piguet collection at Swiss Concept Sydney<\/a>.<\/p>\n

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