You’ve definitely seen it. Those videos all over TikTok of people bravely submerging their whole face into a bowl filled with water and ice. You might have even heard of celebrities like Hailey Bieber, Bella Hadid and Kate Moss adding this ritual to their routines. So, why exactly are so many people plunging their faces into icy water?<\/p>\n
The trend has been coined an ‘ice water facial’, and there’s a reason for it’s recent surge in popularity. Braving an ice water facial is said to have a whole host of positives for both your skin and also for your overall wellbeing. Of course, the idea of cold water therapy and its benefits are not new and have been well-documented. But there are some specific reasons why an ice water facial is a particularly valuable practice. And there is plenty of science to support the claims. Here’s what you need to know about why an ice water facial does more than just wake you up.<\/p>\n
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\n@haileybieber<\/a>how I prepped my skin at home ahead of the Met Gala 🪽\u266c original sound – ava<\/a><\/section>\n<\/blockquote>\n